Location:

Manchester, UK

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Date:

February-April 2021

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Overview: 

 

This project has been one of my favourites as Creative Leader at PHMG.

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In response to this year's D&AD New Blood Competition, we decided to see how many different ways the Copy Team could interpret a brief. Why? In part, in preparation to enter the company into the awards process. But, also, to enable our writers to experiment with a different medium. 

 

As an audio branding agency, the Copywriters at PHMG write adverts for the phoneline, radio, and Spotify everyday. So, I utilised my skills in branding and design in order to let them experiment with another kind of advertising: visual. 

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Divided into pairs, I hosted workshops for each 'duo' to unpick and tease ideas out of the brief. From there, they had the choice between two avenues - billboard or social media - and I created a do-it-yourself template for each option for the writers to visualise how their words would be brought to life. You can see these templates below, which include my own advert creations.

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Once each duo had completed their template, they sent this back to me and filled out a small valuation. From here, as you can see in the finished result above, I applied each design to a billboard or social mock-up, demonstrating their idea as a complete concept. 

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All video and PowerPoint work was completed using a combination of Adobe Suite and Canva.

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